The Online Media Executive will assist the Head of Acquisition with online and social media campaigns in order to drive customer acquisition.

• Source online media opportunities through research and analysis
• Develop and implement creative plans for new initiatives
• Negotiate and implement acquisition campaigns with third party media owners
• Test and evaluate effectiveness of acquisition campaigns
• Generate reports and presentations for senior management, detaining metrics, campaign performance and creative strategies
• Monitor and analyze social media activity and make recommendations based on insights and trends.
• Set up and manage social media/internet communities, including blogs, message boards, email discussion groups, and live chats.
• Work with internal resources to ensure timely delivery of high quality material that conforms to company style guide and brand image.

• Online marketing experience, preferably media buying
• Understanding of Web Technologies, Social Marketing and Promotions
• Experience in evaluating and negotiating campaigns with third parties
• Strong interest and knowledge of Social Media including Twitter, Facebook, blogs, widgets, YouTube, digg, TripAdvisor, WordPress, RSS, social bookmarking, etc
• Great creative energy and ability to generate new productive ideas
• Experience with online marketing tools including banner advertising (preferably Connextra)
• Strong ability to analyze data
• Excellent communication skills, including presentations to senior management and written proposals.
• Ability to work proactively, multi-task, and work well in a deadline-driven environment 
• A good knowledge of Ad Networks/Exchanges is preferable.